Start Today continues to close experiments which have failed to take off as hoped while prgressing with the upgrade of its core business. Above all it is focused on beating Amazon and other competitors in customer service, now extending free same day shipping to Kansai, a service which has helped boost membership in recent months. […]
Start Today introduced free shipping in 2012 in the face of growing competition from Amazon which had already lured some of its key merchants like United Arrows to its portal. The service was always going to be expensive for a business that relies on the consignment model, and last month it capitulated, introducing charges again […]
Start Today has launched a new market place offering SMEs in the apparel and fashion world access to its large base of fashion consumers. It may well threaten the fashion merchant business at Rakuten and Yahoo but the move is also part of a much bigger story about who will win in e-commerce: general merchandise […]
