Yamada Denki remains one of Japan’s most aggressive and innovative retailers. It is, however, fighting a losing battle as the market around it contracts and consumers find cheaper options online. Last month it simultaneously closed 1% of its entire chain and sold a 5% share in the business to Softbank, the latter a defensive move […]
Yamada Denki’s efforts at building up online sales have been hampered by a high level of strategic inertia which continues to emphasise store-based sales. Now, leveraging its growing network of independent franchisees, Yamada plans to kill two birds with one stone, using the franchise network as a new sales arm to reach local customers and […]
Yamada Denki is the dominant consumer electronics retailer with 25% of the market. The company faces pressure from declining sales due to market saturation, and has begun diversifying into new businesses as a result. But it has not given up on expanding market share yet, and already has 8,000 independent stores signed up as franchisees. […]
