LINE is expanding its online retail operations through a new social shopping function, offering opportunities for overseas brands to target the Japanese market. The LINE messaging app will act as a social shopping platform, allowing users to digitally window shop for carefully selected brands not currently available at home. Messaging app company LINE introduced […]
The mountains of little used clothing and accessories piling up in the back of closets across Japan is suddenly an area ripe for exploration in the new online sharing boom. A new start up aims to help people clean-up, while another is offering rental services based on expert advice from stylists. There is even a […]
LINE dominates instant messaging in Japan. It is now beginning to exploit the value of its database, helping brands and retailers reach new audiences and finding ways to engage with consumers that, potentially at least, will entertain rather than annoy. The new LINE@ service makes it easier than ever to deliver promotions as well as […]
As LINE continues to expand its user base, it is also capturing more corporate customers. As with Facebook and Twitter, LINE makes it easy for brands and retailers to engage directly with consumers, sending out information on special offers, events and new stores. LINE itself is now developing its own e-commerce revenues. Messaging service LINE […]
