Tag Archives for " Consumer Zones "

Japan’s overall population decline is currently only visible in the outer regions, particularly in small and medium cities, but it will have a major impact on consumer brands and retailers. Two recent government white papers highlight the problem, introducing a new designation for cities expected to experience medium-term decline. Longer term the same trend will […]

Japan is facing a major drop off in population over the next 40-60 years – and the decline has already begun. Government forecasts expect a reduction of as much as a third of the current 127 million people. But not all cities or regions will lose population as quickly as others and some will actually […]