Burberry hopes to double or triple store numbers in the next few years, following the end of its license with Sanyo. The UK luxury brand has already been working hard to build up its directly managed stores but will really start to expand from this year. The closure of the cheaper and more basic licensed […]
As expected Burberry will cancel its main licenses in Japan next year. Headlines quoted plans to quadruple sales in Japan but the actual sales referred to were Burberry’s existing direct operations in Japan, not licensees. There is nevertheless a clear intention to invest heavily in growing the Japanese market, especially retail investment. Sanyo Shokai is […]
It is already widely accepted that Burberry will not renew its key Japanese apparel license with Sanyo Shokai and master license with Mitsui Bussan next year. Given that the UK brand accounts for as much as a third of Sanyo’s sales and significant royalty income for Mitsui, it will be a blow for both firms. […]
