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Japanese Consumer Trends Review 2026
€490 – €1,490Price range: €490 through €1,490
Consumer Trends Review provides a snapshot update on the latest trends, data and behaviour in Japanese consumer markets:
- Data on prices, wages and savings (see TOC below for details)
- Expenditure by category over time
- Impact of trends on key categories like fashion, food, interiors and services
- Impact on retail performance by format and type
- Winners and losers among retailers
With Consumer Trends Review, you will be able to quickly understand all the main drivers of Japanese consumer behaviour today, where the market is heading and where the opportunities are, whether as a brand, retailer or investor.
Note: If you are subscriber to JapanConsuming monthly report, this content is already included in your subscription.
A Complete Overview
- Concise report of analysis and essential data
- Summary section
- Charts on prices, incomes, and savings
- Detailed charts on consumption by category
- Analysis of consumer sentiment and outlook
- Review of impact on retailing by sector and format
- Guide to the winners & losers at retail
Table of Contents & Charts
- Consumer trends review 2026 3
- Report Summary4Report Detail 6
- Jobs or children? Labour Shortage crisis needs action 6
- People problems everywhere 7
- Inflation: Not going away 8
- Rice prices: why Japan got its first female PM 9
- Wage increases can’t keep pace 10
- Brand price hikes levelling out 11
- Income, Consumption and the Squeezed Household 13
- CY2025: Retail Grows again while Dept. Stores struggle 16
- Chart 1: Births and Birthrates, 2000-2025*
- Chart 2: Natural rate of change: birth & death Rates per 1000 population by Prefecture, 2024
- Chart 3: Wholesale Price Index, Consumer Price Index and Exchange Rates, 2020-2025
- Chart 4: Long-term Rice Prices and Recent Rice Inventories
- Chart 5: Wage Increases for full-time and part-time workers, 2024-2025
- Chart 6: Price hikes on packaged food products, 2022-2025
- Chart 7: Household Income and Consumption Changes, 2021-2025
- Chart 8: Net Savings & Consumption as Ratio of Income 2021-2025
- Chart 9: 2+ Person Working Household Income & Consumption Figures, 2024-2025
- Chart 10: Sales of Major Retail Formats, Calendar Years 2022-2025
- Chart 11: Early Sales results and Sales forecasts for Major Retailers, FY2025
The report is useful for anyone supplying to, working with, competing against or investing in Japan's consumer markets:
- Retailers
- Consumer Brands
- Mall developers
- E-commerce businesses
- Manufacturers
- Distributors
- Consumer Services Businesses
- Long-term investors
- Hedge funds
- Private equity
- Lawyers & Consultants
- Marketing & Advertising
- Service providers
- Research firms
Single
- Access on up to 3 devices
- Download Link
- Unlocked for Intranet Use
- Excel Files for All Report Data
Corporate
- Access on Unlimited Devices
- Download Link
- Unlocked for Intranet Use
- Excel Files for All Report Data
Enterprise
Enterprise-wide License + Excel files for all report data
- Access on Unlimited Devices
- Download Link
- Unlocked for Intranet Use
- Excel Files for All Report Data
If you want to order with an invoice to your company for bank transfer payments, please use our order form here.
