Japan’s Consumers 2024: Incomes, Spending and Savings

Japan's Consumers 2024: Incomes, Spending and Savings

This snapshot report offers a in-depth analysis of Japanese consumer behaviour, covering consumer confidence, incomes, expenditure by category and savings.

Report Details

Japan's Consumers 2024: Incomes, Spending and Savings provides a snapshot update on the latest trends, data and behaviour in Japanese consumer behaviour:


  • Consumer confidence and attitudes to inflation
  • Real vs nominal incomes over time and impact on confidence
  • Analysis of expenditure by category
  • Impact of inflation on each category
  • Outlook for consumer confidence and spending

With Japan's Consumers 2024: Incomes, Spending and Savings, you will be able to quickly understand all the main drivers of Japanese consumers today, which expenditure categories are growing, and where the opportunities are, whether as a brand, retailer or investor.


Note: If you are subscriber to JapanConsuming monthly report, this content is already included in your subscription.

  • CONTENT

  • TOC

  • WHO IS IT FOR?

  • PRICES & ORDERS

A Complete Overview

  • Concise report of analysis and essential data
  • Summary section
  • Analysis of nominal and real incomes
  • Overview of expenditure 
  • Analysis of spending by category
  • Analysis of savings rates and impact on consumption
  • Outlook for consumer spending