Relevant, practical intelligence on Japanese consumer markets
JapanConsuming does just one thing: provide intelligence on Japanese retail & consumer markets. This focus provides clients with expert analysis whether through report, call, meeting or seminar.
In the last 20 years, JapanConsuming has built a team that combines business insight and market analysis skills to provide intelligence that is clear, insightful and above all usable. Our clients consistently comment on how our data and analysis has led directly to new business and better performance whether in sales, marketing, investment or M&A.
Deep Data and Wide Coverage
We cover all consumer sectors. We research retail trends, product development and launches, consumer buying trends, financial performance and company strategies. One of the tenets of our business is the quality of our research. We are constantly monitoring retail and consumer markets and trends and invest heavily in new resources. We also have a special focus on the activities of non-Japanese companies in Japan to help clients make relevant cross-comparisons. JapanConsuming is the only company of its kind.
JapanConsuming's team have an average 25 years working in Japanese retail & consumer markets. Because we’ve been there, working in distribution, building brands, selling to retailers, dealing with trading companies, we know what intelligence our clients need. Some companies spend years accumulating this knowledge after beginning operations in Japan. Our clients are able to draw on JapanConsuming's experience and resources to save time and access our knowledge base.
Below is a sample of the range of our clients
J Walter Thompson
Toys 'R' Us
About the Founders
Michael Causton is an expert on Japanese distribution and marketing. Following masters degrees from Cambridge and Stirling Universities, he created CFN in Tokyo in 1992 to distribute apparel and other consumer goods in Japan, and developed this into a business responsible for annual exports of several billion Yen within eight years, at the same time building up an inside knowledge of how Japanese distribution works. Seeing the lack of quality market intelligence on Japanese markets, he co-founded JapanConsuming in 2000. As well as writing research, he regularly consults for companies and governments, including providing talks, seminars, and webinars.
Roy Larke moved to Japan in 1985 and worked as an academic at major universities in Kobe and Tokyo as Professor of International Marketing and Japanese Business. He co-founded JapanConsuming where he consults for numerous consumer goods companies and retailers on the Japanese market. He also regularly provides talks and seminars to companies, government agencies and chambers of commerce. Professor Larke has published widely on retailing and marketing in Japan, and has written four books. He is an expert on Japanese markets and society.
- Monthly Report
- In-Depth Reports
- Custom Research
- Consultations (Phone and Meetings)
- Seminars (to Boards, Investors, Stakeholders)
- Market Entry Consulting
JapanConsuming uses diverse sources and methods to create its market intelligence.
- News gathering by JC research team
- Company interviews
- Newspaper and Trade journal monitoring
- Meetings with retail buyers, traders, marketers
- Industry Data Analysis
- Retail Store Visits
- Analysis of overseas company feedback
- Extensive network of contacts across the industry
- Government Data