Relevant, practical intelligence on Japanese consumer markets
JapanConsuming does just one thing: provide intelligence on Japanese retail & consumer markets. This focus provides clients with expert analysis whether through report, call, meeting or seminar.
In the last 15 years JapanConsuming has built a team that combines business insight and market analysis skills to provide intelligence that is clear, insightful and above all usable. Our clients consistently comment on how our data and analysis has led directly to new business and better performance whether in sales, marketing, investment or M&A.
Deep Data and Wide Coverage
We cover all consumer sectors. We research retail trends, product development and launches, consumer buying trends, financial performance and company strategies. One of the tenets of our business is the quality of our research. We are constantly monitoring retail and consumer markets and trends and invest heavily in new resources. We also have a special focus on the activities of non-Japanese companies in Japan to help clients make relevant cross-comparisons. JapanConsuming is the only company of its kind.
JapanConsuming's team have an average 2o years working in Japanese retail & consumer markets. Because we’ve been there, working in distribution, building brands, selling to retailers, dealing with trading companies, we know what intelligence our clients need. Some companies spend years accumulating this knowledge after beginning operations in Japan. Our clients are able to draw on JapanConsuming's experience and resources to save years in undertaking their own research on Japan.
Below is a sample of the range of our clients
J Walter Thompson
Toys 'R' Us
About the Founders
Michael Causton is an expert on Japanese distribution and marketing. Following masters degrees from Cambridge and Stirling Universities, he created CFN in Tokyo in 1992 to distribute apparel and other consumer goods in Japan, and developed this into a business responsible for annual exports of several billion Yen within eight years, at the same time building up an inside knowledge of how Japanese distribution works. Seeing the lack of quality market intelligence on Japanese markets, he co-founded JapanConsuming in 2000. Today, as advisor, he regularly consults for companies and governments, including providing talks, seminars, and webinars.
Roy Larke moved to Japan in 1985 and worked as an academic at major universities in Kobe and Tokyo as Professor of International Marketing and Japanese Business. He co-founded JapanConsuming where he consults for numerous consumer goods companies and retailers on the Japanese market. He also regularly provides talks and seminars to companies, government agencies and chambers of commerce. Professor Larke has published widely on retailing and marketing in Japan, and has written four books. He is an expert on Japanese markets and society.