Daimaru-Matsuzakaya starts omnichannel push with Senshukai brands in stores

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Daimaru-Matsuzakaya starts omnichannel push with Senshukai brands in stores

Sep 14

Senshukai is emerging as the most dynamic of the old catalogue-based direct marketers. Like Nissen it will become the hub for the omnichannel ambitions of a major retail conglomerate – its Belle Maison and Benebis brands now feature prominently in Daimaru-Matsuzakaya stores. Senshukai is also expanding in its own right, looking to the wedding business […]

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Daimaru-Matsuzakaya starts omnichannel push with Senshukai brands in stores

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