Kitsch paradise: Isetan-Mitsukoshi targets young in new Harajuku Alta and online

Apr 15

Isetan-Mitsukoshi’s spate of innovations in the last year has included most segments and most areas of Japanese life but there was one that seemed out of reach until now: the teen market. Last month it unveiled the latest iteration of its Alta shopping building in Harajuku, a festival of pink that may turn into a […]

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