FOCUS: Chasing the tourist shopper: new retail marketing strategies for inbound tourists in Japan

Mar 15

Japan is enjoying unprecedented growth in inbound tourism. Department stores, hotels and overseas brands are benefiting first and foremost, but other formats are also eagerly introducing services and ranges directly targeting the tourist market. Most of these services have, so far, remained basic, concentrating on duty-free sales and acceptance of Chinese debit and credit cards. […]

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