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The obsession with youth sometimes seems even stronger in Japan than other markets even though the younger population is shrinking. Recently suppliers and retailers alike have been waking up to the fact that one of the few segments set to grow in the next decade will be over 40s and 50s women: the Missus market. […]
Retail sales surge in March
70% of young expect to stay single
Consumption continues to flounder as Spring wage rises disappoint
Weddings: fewer, but more fun and opportunity
Household savings rate turns negative, poverty rates rising
Targeting the over 50s
New distribution industry perks: Later retirement and the chance to work full-time
Working population declines by 4 million in five years
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