Yamada Denki: the community store

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Yamada Denki: the community store

Dec 15

Yamada Denki’s efforts at building up online sales have been hampered by a high level of strategic inertia which continues to emphasise store-based sales. Now, leveraging its growing network of independent franchisees, Yamada plans to kill two birds with one stone, using the franchise network as a new sales arm to reach local customers and […]

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Yamada Denki: the community store

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