Seven Eleven: the donut issue

Dec 15

Seven Eleven began the rollout of new counter displays selling six flavours of donut last month. Although seemingly very minor news, this is so much more than just the latest merchandising idea from the country’s largest retail chain. The new idea not only complements the massively successful ‘counter coffee’ introduced last year, it also shows […]

This post is only available to members.

Get a concise monthly update on Japanese Consumer Markets – and a FREE copy of our monthly report.