Virtual changing rooms: a marriage of online and retail

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Virtual changing rooms: a marriage of online and retail

Jul 15

Various attempts have been made to make virtual changing rooms a reality, but the technology has so far been more of a toy than a tool with genuine commercial potential. Using new software, Urban Research tested its first stand alone virtual changing room store last month. It hopes a chain of such stores could bridge […]

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Virtual changing rooms: a marriage of online and retail

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