Middle aged women enjoying their time alone

May 15

There’s an increasing need for companies to look carefully at catering to older Japanese. There are already 16 million households over 65, of whom more than 5 million live alone. With the number of permanently single people in their 40s and 50s continuing to grow, this is a new, important segment and one that’s not […]

This post is only available to members.

Get a concise monthly update on Japanese Consumer Markets – and a FREE copy of our monthly report.