Price wars loom as tax hike takes effect

Apr 15

The much anticipated Consumption Tax increase came into force at midnight on 1 April, with consumers stripping shelves of some product and others buying gold bullion just in case. Unlike 1997 when the tax was last raised, retailers are much more savvy today and a range of price cuts and campaigns have already been announced. […]

This post is only available to members.

Get a concise monthly update on Japanese Consumer Markets – and a FREE copy of our monthly report.