Get ready for 20 million tourists

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Get ready for 20 million tourists

Mar 15

Japan has the lowest levels of inbound tourism among advanced economies, but this is about to change thanks to lavish marketing, the growing affluence of neighbouring populations, Japan’s increasing soft power, and the Olympics in 2020. The benefits to retailers and brands will be immense. At a Japan Shopping Centre conference in Yokohama recently, there […]

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Get ready for 20 million tourists

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