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About JC
Copyright © JapanConsuming, 2000, 2001, 2002, 2003. All rights reserved.
Sensu Japan is the publisher of JC. The company was set up to help international consumer companies operate in Japan in two ways:
Market IntelligenceBrand Promotion
- Japanese consumers
- Japanese retail markets
- Japanese fashion/lifestyle
- Japanese Distribution
- Marketing Strategies
- PR Services
- Promotion Services
- Sales Expansion
For more information, visit the Sensu Japan website at http://www.sensujapan.com/
JC Editor: Roy Larke
JC employes Professor Roy Larke as Editor. Professor Larke has lived in Japan since 1985, and is currently Professor of Retailing at the University of Marketing & Distribution Sciences in Kobe.
Professor Larke has published widely on retailing and marketing in Japan, and has three books. He is an expert in Japanese markets and society, and teaches in Japanese.E-mail: editor@japanconsuming.com
The JapanConsuming Team
The JC team have a total of 40 years of experience analyzing Japanese consumer and retail markets as well as distributing and operating retail here. We combine business skills with market analysis and reporting to try to create practical, usable data to help subscribing companies improve sales and profit performance.
We bring together the best combination of qualitative and quantitative research, but above all our success rests on the experience and expertise of our staff. Business insight as well as analytical skills, authoritative commentary based on experience of the market and countless interviews and meetings with Japanese and overseas companies.
Some companies spend years accumulating this knowledge after beginning operations in Japan. Our subscribers are able to draw on JC resources to save years in undertaking their own research on Japan.
One of the tenets of our business is the quality of our research. We are constantly monitoring retail and consumer markets and trends and invest heavily in new resources. Accuracy is vital and we continuously control quality.