1. What is JapanConsuming?
2. Who should subscribe to JapanConsuming?
3. Who subscribes to JapanConsuming now?
4. How often is JapanConsuming published?
5. What does JapanConsuming cover?
6. Does JapanConsuming cover the food or FMCG markets?
7. How much does JapanConsuming cost?
8. Who publishes JapanConsuming?
9. How do I buy JapanConsuming?
10. How can I contact JapanConsuming?
11. Does JapanConsuming undertake custom research?

What is JapanConsuming? (top)

JapanConsuming is the premier monthly marketing report covering a wide range of topics relating to marketing in Japan. It is published in electronic form and distributed by e-mail. The best way to understand JapanConsuming is to download a free sample of our back numbers.

Who should subscribe to JapanConsuming? (top)

JC is an invaluable source of information on news and trends in the Japanese market. It is an essential tool for non-Japanese businesses operating in consumer markets in Japan, and for companies looking to enter Japan for the first time. The Japanese market is not as difficult to crack as so many people believe, but companies should gather as much information as possible when considering the market, and review all possible options and entry strategies.

Who subscribes to JapanConsuming now? (top)

JC is currently bought by an exclusive group of companies, all of whom have seen the advantages of doing business in Japan. CEOs working in non-Japanese companies in Japan have been especially keen to subscribe. A sample listing of our subscribers is given here. JC is also used by a number of leading online and paper based magazines as a primary source of information on the Japanese market. These include WGSN and Retail Week.

How often is JapanConsuming published? (top)

We aim to have JC in our subscribers' hands as close as possible to the first of every month. At present, JC is published 11 months a year.

What does JapanConsuming cover? (top)

JC covers a wide range of aspects relating to consumer lifestyle markets in Japan. These include apparel, accessories, retailing, interior, electronics, internet and e-commerce, consumer credit developments, market entry strategy, store and store chain expansion strategy, consumer behavior, regional markets, cultural aspects of business in Japan, and much, much more. Why not download our free sample to see what we mean.

Does JapanConsuming cover the food or FMCG markets? (top)

Yes, JC now covers general FMCG or food markets. We cover aspects of large format retailing, including general merchandise store chains and, occasionally, food supermarkets and even restaurants. Our subscribers include companies from FMCG or food sectors.

How much does JapanConsuming cost? (top)

JC is offered in a range of packages depending on how many people will be reading and using the information. Please see our pricing pages to find out more.

Who publishes JapanConsuming? (top)

JC is published by Sensu Japan, from its HQ office in Tokyo. Sensu is a market intelligence company with a mission to help international consumer companies operate in Japan. Sensu offers the following services:

• Market Intelligence
• Consumer surveys
• Distribution strategy development
• Brand promotion
• PR

Sensu does have a few Japanese clients, but the company is dedicated to working for overseas companies and has developed a deep understanding of the requirements and characteristics of overseas company operations in Japan. For more information, visit the Sensu Japan web site at: http://www.sensujapan.com/

How can I buy JapanConsuming ? (top)

JC can be purchased online with a credit card (for which you get a two month discount), or by fax or mail. Please see our 'How to Buy' pages for details.

How can I contact JapanConsuming? (top)

You can contact us by checking our contact details here. For general questions, please contact sales@japanconsuming.com. If you have suggestions or comments about content, please contact the editor at editor@japanconsuming.com

Does JapanConsuming undertake custom research? (top)

Yes. JC offers custom research services through its publisher, Sensu Japan (see above). For more details, please see the Sensu Japan website at http://www.sensujapan.com/