Editorial Policy

JC is for companies with an interest in Japanese consumer and retail markets. It is for those operating in Japan, those planning to, and anyone that wants to know about the second largest consumer market in the world.

JC aims to provide the news needed by overseas consumer goods companies to compete in Japan. At present, we cover all consumer sectors except FMCG and standard home electronics, although these may be added in the future depending on demand for information.

We cover retail trends, product development and launches, consumer issues and buying trends, company financials, and have a sepcial focus on non-Japanese companies operating in Japan.

JC is about relevant, concise and, above all, usable information. In addition to this publication, we have regular reports on consumers, retail and related issues. Why not download a sample issue to see the details?

We genuinely welcome feedback, comments and views. We also welcome news of experiences with the Japanese market. Please contact us.