About JapanConsuming

JapanConsuming is a company dedicated to delivering relevant, practical research on Japanese consumer markets to overseas companies.

We do this through regular monthly reports and reports as well as custom research services.

Expert Analysis

JapanConsuming provides the news and analysis needed by overseas consumer goods companies to compete in Japan. It is for those already operating here and for those who want to.

The JC team combine business insight and market analysis skills to bring the best research on consumer markets. JapanConsuming is about relevant, concise and above all, usable, information, written by business people for business people.

Coverage

We cover all consumer sectors except FMCG and standard home-electronic goods. We cover retail trends, product developments and launches, consumer buying trends, company financials and have a special focus on the activities of non-Japanese companies in Japan to help new entrants judge the best strategy to tackle the market. JapanConsuming is the only company of its kind.

Who is JC for?

JC is for anyone thinking of entering Japan and anyone who is already here and needs objective information and resources in English. Japan is a huge market and cannot be ignored by any company serious about competing globally. Most of the world's biggest retailers and consumer products companies are here, serving 126 million prosperous Japanese consumers.

With knowledge of what is happening in Japan, you could gain a major competitive edge that translates back to your global business. Japanese competitors are as aggressive as ever in international markets and there's no longer any reason why overseas companies should not compete equally effectively in Japan in order to level the playing field in all markets. Understanding Japanese retail consumer markets is not just about expanding markets, it is about survival too.

Please click here for details of our reports: Products & Services